Saturday 21 May 2011

BBC - the provider of advert free channels

BBC is an intriguing institution. Let's dissect it in parts.
The most superficial aspect of its intriguing properties lies in its TV channels - they have no adverts, and they do not intend to spoil any viewer's favourite programmes at all. When a programme starts, it will not be interrupted by adverts of any sort (commercial adverts, programme trailers etc) until it ends. Even for long Hollywood movies. If you are waiting for a toilet break or time to make tea, you better do it before the start.
Even in between programmes, they only broadcast programme trailers or news updates. Not commercial or public announcement (governemnt adverts).
No wonder it is the favourite broadcaster, and commercial freeview channels just can't compete. One also wonders given that BBC channels are the most viewed, how squeezed the TV commercial markets has become, compared to other nations where freeview and cable channels alike accept commercials. And the governemnt just can't easily get public messages (e.g. flu campaign) across the mass.
Advert-free channels seems to be doing the public a huge favour, but watch out for its negative impact on aspects of the society at large.

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